Producing Your Own Show: Choosing The Comedians

Producing a show is a proven way to get extended stage time before you’re “passed” at a club or booking consistent road work. When you produce your own show you need to be able to manage four equally important parts: the venue, the comics, the audience and the actual show. This post focuses on the comics.

Congratulations! You’re doing a show at a specific venue on a specific date and time. But unless you’re years and years in, it’s very hard to have a great show without other comedians. Even the most famous comics work with one or two opening acts – often called a feature and an MC. Here’s what to keep in mind when booking comics:

What show structure do you plan on doing? How many comedians do you want on your show?

Do you want to have a standard road show of “MC – Feature – Headliner”? Or do you want to have “showcase” with 5 or 6 comics doing 12-15 minutes each? Or perhaps you want to do a speed comedy show where 12-15 comedians do 5 minutes each?

In New York City, where hundreds of amazing comedians live, we find it’s usually best to have 6-8 comics on your show. Having more comedians on the show leads to you establishing or maintaining more relationships, which if you’re a comedian who’s producing shows, is one of the reasons to start producing because most of the bookings you get will be through other comedians, and they’re more likely to help you if you’ve already helped them. (Just don’t expect them to help you.)

Who will be the host?

Everyone wants to be the headliner, but the MC can make or break the show. Get a high energy host you trust, or if you’re trying to build your MCing skills, do it yourself. But I don’t recommend running and hosting the show all at once – especially when just starting out.

How many minutes will your show run?

The ideal show runs 80-90 minutes. I find that once a show hits the 100 minute mark audiences start to get impatient and figure out if they can leave. Even if every performer is hysterical, there is only so much comedy one can watch before needing a break. But you don’t want to make the show too short: the audience may feel they “didn’t get their money’s worth” and the wait staff might not have enough time to sell drinks.

Which Comedians Do You Want?

Selecting comedians can be very difficult and highly politicized. Some key criteria to consider:

  • Do they have TV credits? Right or wrong, TV credits usually add legitimacy to a show and make it easier to convince the audience to show up.
  • Are they funny? This is pretty important but sometimes overlooked or purposefully ignored. Hopefully all your performers are hysterical but sometimes the other criteria in this list may override the “funny” factor.
  • Are they your friend? If you’re friends with someone, you might need or want to put them on the show instead of someone who’s funnier but who you don’t know.
  • Do they run their own show (or have a lot of connections)? The best way to get onto another show is to give that producer stage time at your show. This doesn’t mean they’ll put you on their show, but it certainly increases the chances.
  • Are they “normal”? Normal is a relative term in comedy. But you generally want to avoid hilarious performers who are unreliable, tend to show up late and/or create problems with the wait staff, other comedians and audience.
  • What kind of audience are you expecting? If your audience is super young, perhaps a younger comedian will go over better than someone in their 70s.
  • Can you afford them? The same comic has different rates depending on the night and the show. Some will work for free. Other comics will do free spots on weeknights but not on Fridays and Saturdays. “Big names” can cost thousands of dollars per appearance but appear for free if your proceeds are going to a charity. Figure out how much money you can spend on comics before asking them to be on your show.

Are the comics you want available on the date of your show?

You’ve figured out who you want on the show, what you’re paying them and how much time they’re doing, but the comic might already be booked! Do you have an alternate plan, or are you going to change the date just to accommodate one comedian? Most comics that work at comedy clubs set up their gigs (“give their avails”) right before the start of a week or of a month. I recommend giving comics at least two weeks notice if you’re going to book them. Four to six weeks is better.

Producing Your Own Show: The Venue

Producing a show is a proven way to get extended stage time before you’re “passed” at a club or booking consistent road work. When you produce your own show you need to be able to manage four equally important parts: the venue, the comics, the audience and the actual show. This post focuses on the venue.

When producing, the venue is the first step. If you don’t have a venue, with a date and time, you can’t do the rest of the work. There’s usually three main types of venues:

Most comedy clubs have off-peak nights or smaller, secondary rooms where an outside producer (that’s you!) can “rent” the space to produce a show.

Financials: Revenue comes from how much tickets are sold for and the two drink minimum. Certain venues let you keep all of the ticket sales. Other clubs charge a room rental fee. Others take a percentage of your ticket sales. Sometimes it’s a rental fee plus a percentage of ticket sales. However, nearly all clubs keep all the drink money as the business model of a comedy club is mostly focused on selling drinks.

Pros: You get to perform at a comedy club and have a video of it. When booking better comedians, it’s easier to get them to perform at “The Comedy Club” than at “Moe’s Diner.”

Cons: Until the owner or manager gets to know you, or until you have a consistent reputation for drawing a good-sized crowd, most clubs will not give you a prime-time slot (Fridays and Saturdays between 7 and 10pm), which makes it harder to sell tickets. Clubs are also less likely to give you multiple shots at building up a larger audience. For example, if your first show has 6 audience members, you likely won’t be allowed to produce another show at the same club for a long while.

Many bars have slow nights (Sunday to Thursday) and/or slow hours (after the happy hour but before the party crowd) and would be happy to get someone else to bring people into the bar or keep their existing customers amused and drinking. Ideally, you would be in a private room of a bar, so only people that want to watch the show will go back there.

Financials: Most bar shows are free. This is because some city/states require a cabaret license for live ticketed performances. It’s also because bars don’t want to turn away customers that don’t care about the comedy. However, you can try to negotiate a cut of the drink sales or at least get free drinks for comedians.

Pros: It’s easier to have a weekly show while slowly growing the show’s following. There are times when the bar is completely empty and many mangers would prefer 3 patrons to no patrons.

Cons: Bars can get loud. Not everyone that’s at the bar is there for the comedy show, and unless you’re renting out the whole bar, they’re paying customers too so you can’t tell them to shut up. Also, if you’re trying to make money on charging at the door, this might be harder as bars won’t want to turn away other patrons.

Description: Any room with chairs can be turned into a comedy show. A hotel conference room, a library’s meeting room, a yoga studio, a laundromat, even your own basement.

Financials: There may be a room rental fee. Or the venue might just be happy to have people learning that it exists. Up to you if you want to charge a ticket fee or make it free.

Pros: You often have full control of how to run the event.

Cons: Lack of credibility. It’s harder to convince audience members and comedians to come to “12 Dark Alley Street” than to “The Comedy Club” or “Moe’s Bar and Grill.”

  • Will you need your own mic, amp and/or mic stand or does the venue have one?
  • Is there a stage? If not, will you bring one or just do it on the floor?
  • What is the stage lighting situation? Do other lights in that room turn off?
  • Is the venue easily accessible by car and/or public transit? Is parking plentiful?

-> Next Up -> Choosing The Comedians

Types of Stand-Up Comedy Spots

Every stand-up show has multiple performers. Even the most popular stand-ups that play 25,000 seat arenas almost always have at least one comedian perform before them to warm up the crowd. But some spots are more prestigious (and higher paying) than others.

Here’s the most common types of spots, split into the two most common types of shows:

In NYC and LA, most shows are called “showcase shows” where you have anywhere between 5 and 15 comedians each doing shorter sets.

Emcee: Your host for the night, who usually does a mix of crowd work and material to warm up the crowd for 10-15 minutes at the start of a show, and then comes on-stage between each act to introduce the next comedian. The MC keeps the show running on schedule by timing every comedian and letting them know when to wrap up. Once the show is off and running, the emcee usually keeps the show moving without making more jokes between comedians, unless a comic does poorly, then the emcee will do a short joke to bring the audience back. The host also makes all end-of-show announcements.

Opening: The first comic that the emcee introduces. This is also called “the bullet spot.” The opener continues to warm up the crowd. Note: There are certain jokes that do great later in a show but will do terribly if you’re hosting or opening.

Guest Spot: A spot in the middle of the show that’s usually between 5 and 10 minutes long that is unpaid. “Guest spot” is a fancy way of saying “unpaid spot.”

Paid Spot: A spot on the show that is paid. Usually between 10 and 15 minutes. If you’re unsure whether your spot is a guest or paid spot, that usually means it’s a guest spot.

Check Spot: Considered the hardest spot. This is towards the end of the show when all the tables in the crowd are given their checks to pay. Most people momentarily stop paying attention to the show and examine the bill, get out their wallet, and figure out who owes how much. Some talking occurs. And since not everyone is able to receives their check at the same time, constant talking is heard throughout the check spot. Making it even harder to pull focus.

Closing: A “closer” or “final comedian” or closing spot is different than a headliner spot in that it’s shorter. Because the crowd has seen more comedians by this point, the final comedian will usually do between 10 and 20 minutes. Ideally this comedian is the strongest on the show.

In most other areas of the country, you get a “standard” comedy show with 3 comedians.

Emcee: Same job as for a showcase show, but easier in that they only have to remember the names of a couple of comedians. Sometimes in the “standard show” the MC will do 10-15 minutes up front and then another 5 minutes before the headliner in order to give audiences a chance to order more drinks or use the bathroom, etc.

Feature: Usually does 20-30 minutes after the MC.

Headliner: At major comedy clubs and theaters, this person’s name is the reason you decided to come. Or if not, they are a seasoned professional who knows how to get consistent laughs. At this point, about 40 minutes into the show, the crowd is nice and liquored up, and ready to rock. The headliner brings the show home for 40 to 60 minutes.

Occasionally at a standard show, there will also be a guest spot doing 5-7 minutes before the feature. Other times, it will just be a host and then the headliner. The main thing this affects is how much time everyone is doing.

Also usually during a standard show, the headliner gets checks dropped on them during the middle of their set.

Related: 5 Types of Beginner Comedy Shows

Related: How To Emcee A Stand-Up Comedy Show

Don’t Steal Jokes

Ironically, I stole this image from a Google image search
Ironically, we borrowed this photo from a Google image search

How To MC A Stand-Up Comedy Show

If you’re starting out in comedy and trying to get paid to perform as a stand-up comedian, the most likely way you’ll be able to break in will be as a host or emcee. This means you go up first on the show to a cold audience. It’s the hardest spot on the show.

But emceeing sharpens your comedy skills because you have to talk to the crowd. This makes you funnier on your feet, more comfortable handling hecklers and you’ll even sound more conversational. Which are all skills you should acquire before you can feature or headline.

Here’s our MCing tips based on our personal experiences and numerous conversations with other professional comedians.

  1. Come in with high energy. You want to get the audience’s energy as high as possible. Don’t come in sounding all depressed and woe is me. Even if that’s your “natural” stage presence, if you’re hosting, you gotta pep it up.

  2. Start by saying something along the lines of, “Hey everyone, we have a great show for you tonight.” Make sure you’re smiling and that you sound genuine.

  3. Within twenty seconds of starting, get the audience to clap, and then clap again. Say something like “Clap it up for yourselves” or  “Who’s happy it’s a Friday night?” – whatever gets them to make noise. Then, unless you get an amazing response, say “You can do better, let’s try that again.” It (subconsciously) communicates to the audience that you’re in total control.

  4. Go into crowd work. Start by asking some standard questions like “Where are you from?”, “What do you do for work”, “How long have you been dating?” etc. Even better, come up with more interesting questions (in advance) – especially ones that can transition into your existing material. This way even if the audience’s answer is lame, you can take it somewhere funny. Try to make jokes about their answers, or joke about the fact that their answers are boring. Don’t panic if some of your improvised joke attempts miss. The key here is high positive energy.

  5. Don’t talk to more than 3 tables in a row, or people will get bored and/or hate you.

  6. Do a couple of your jokes.

  7. Repeat steps 4 through 6 until they’re constantly laughing at your jokes, at which point no need to continue doing crowd work.

    No matter the response you’re getting, only do material for the final two to five minutes of your set. You want to get the audience used to the rhythm of jokes. Even if your material isn’t getting as big of laughs as the crowd work you just did, your job is to get the crowd ready for the next comedian to be able to just do their jokes.

  8. Alternately, you can open with a quick joke or two (not longer than a minute) and then go into crowd work. Or if the material is killing right away, you can skip crowd work altogether. The best is if you have crowd-work questions that will lead into your material. Example: “Anybody married in here? Oh yeah, how long? I’ve actually been married for twenty years, so I’m winning, for now.” (Then go into your actual marriage jokes.)

  9. After your last joke, give the ground rules and get loud applause going for the next comic. Example: “We have an awesome show. Your waiters will be coming around with drinks. Please keep talking to a minimum. And let’s have fun. Are you ready for your next comedian?” DON’T ask “Who’s ready to get this show started?” or “Are you ready for your first comedian?” The show has already been in progress since you got up there and you are their first comedian.

  10. Make sure the comedian’s name is the last part of their introduction. You want to say “This next comedian has been on Comedy Central please put your hands together for John Doe.” Do not say “Your next comedian is John Doe, he’s been on Comedy Central.”

  11. Run the logistics. Make sure to get the proper pronunciation of each comedian’s name and their credits. Are you timing the performers and giving them the light or is someone else doing it? If it’s on you, make sure you have a stopwatch/phone to time them. And know where the red light is and how it turns on/off. If there’s no red light, tell comedians you’re lighting comedians with your phone. And ask comedians if they want a 1 or 2 minute light or what.

  12. When you come on stage between each comic, make sure to maintain a high level of energy to keep the audience in their seats and excited about the next comic. First say, “How about another round of applause for [previous comic’s name].” Then either go into a joke or two, or just introduce the next comedian. If there are more than 3 comedians on the show, I don’t recommend doing time between the first and second comedian, so that the audience doesn’t think you’ll be slowing down the show after each performer.

    BONUS: If you can come up with a quick one or two line joke based on the previous act’s closing bit, that’s a great way to keep the show feeling connected and as one. Example: If the last comic said something like “Then I passed out in an alley, and woke up without a wallet,” you can come up there and say “So I was in an alley last night, going through Joe’s wallet…”

  13. Most important, the emcee has to be a person.You can’t talk at people, you have to talk to them. (This applies to regular stand-up spots as well, but especially if you’re the host.) If you don’t get many laughs as a host, but your energy is positive and you’re smiling the whole time, the audience is relaxed and engaged and the first comedian does well, you did your job (even if you don’t feel great about it).

5 Types Of Beginner Comedy Shows

Are you a new comedian trying to figure out how to get more stage time in New York City? Here are the five main ways most comedians start performing more regularly.

What is it: In order to perform, you as the new comedian have to bring X number of people (between 2 and 15 at most places) who are willing to pay a cover charge and two drinks to watch (usually between 10 to 15) different comedians do shorter sets.

Pros: You get a real live audience. And you meet lots of different comedians, including (usually) some professionals, which can be good for networking. And since part of the audience knows you, they’re more likely to laugh at your jokes, which may help the people who don’t know you to start laughing as well, that whole laughter is contagious thing. People that work at the comedy club might notice you and you end up performing on regular shows without having to bring anyone.

Cons: Unless you’re super popular, you can run out of people to invite to shows really quick, the audience can be too supportive to the point that you don’t learn what’s truly funny, and you end up stressing about all your people showing up instead of concentrating on your act. You also have very little control over the quality of the other comedians. Some might be great, others might be more questionable.

What is it: You stand outside of the comedy club or bar, usually on a busy foot traffic corner, trying to hand out fliers to passerbys while convincing them they have nothing better to do right now than to come watch a stand-up comedy show. You usually stand outside and “bark” for 1-3 hours in exchange for 5-10 minutes of stage time.

Pros: You don’t have to stress about bringing friends. Most clubs will pay you a couple of bucks for each person you successfully convince to come to the show – so you’re technically getting paid to do comedy! Also, the audience doesn’t know you, so the laughter can be trusted. And you practice cold-selling and rejection, which are useful life skills.

Cons: You have to stand outside for 2-3 hours – this can be brutal especially in NYC winters. You get rejected almost all of the time. And if the comedy club has more than one show that night, you’re outside for almost the entire time except for when you perform. Meaning you can’t watch and learn from other comedians performing.

What is it: You pay $5 for five minutes of stage time. (Sometimes it’s totally free, other times it’s “buy a drink”.) Actual open-mic stage time ranges from 3 minutes to 8 minutes depending on the venue.

Pros: Anyone can get stage time. If you plan out your evening, you can do 2-3 mics a night nearly every night (in NYC at least). You often make your best comedy friends at open mics because they are also starting out.

Cons: Anyone can get stage time. You know those comedians that weren’t funny at the bringer show? Well, they’re better than many of the people at the open mics who are as likely to rant without purpose as they are to have punchlines. Also, in New York, the only people that come to watch open mics are other comedians. And they barely pay attention and just think about their set instead. This is not very helpful when you’re trying to learn what a real audience will find funny.

What is it: You pay to sign up for a comedy class with other aspiring comedians. An instructor explains the basic comedy techniques and then gives you writing prompts and then feedback on your joke ideas and performance. (Related: How to choose a comedy class.)

Pros: You have weekly deadlines and structure to keep you accountable. You interact with the same students over the course of the class and build camaraderie. It feels safer and more controlled than a random open mic.

Cons: A comedy class is more expensive than doing a random open mic. Eventually, you’ll most likely have to write jokes on your own. While it’s a great learning environment, if this is the only type of comedy you practice – you might not build the polish and confidence to handle any crowd.

What is it: You get a local bar with a back room or a comedy club on a slow night to let you run your own show. This can be once a month, weekly or a one-off.

Pros: You’re in charge of everything! Depending on the venue this might even mean bringing your own lights and sound. You book the Emcee/host. You book all the comedians that can perform. You decide who gets paid how much. You decide how long every comedian does, including yourself. Sometimes you can book other comedians who run their own shows and they’ll put you on their show in exchange, thereby increasing your stage time.

Cons: You’re in charge of everything! You’re in charge of the marketing and getting audience to show up. If a comedian cancels at the last second for another gig, you’re in charge of finding their replacement.

If you’re serious about improving as a comedian and becoming a paid, working professional, you should be getting on stage as much as possible. We would recommend AT LEAST five nights per week. Aka treat it like a job before it becomes a job. If this is your goal, you should be doing a combination of all five types of shows above.

What To Do When Nobody Laughs


Proper Comedy Mic Technique

There’s no “correct” answer – it’s a matter of preference, but be deliberate about it.

If keeping it in the mic stand

  • Remember righty tighty, lefty loosey.
    Adjust the mic stand to your height, don’t contort your body into weird shapes to fit the existing mic stand’s height.
  • Use both hands for emphasis, and minimize the amount of time you’re holding the mic stand.

If taking the microphone out of the mic stand

  • Look at the audience while taking the mic out of the mic stand. You don’t have to stare at the stand. Believe in yourself that you know how to take out a mic. Or better yet – practice it in advance.
  • Pick up the mic stand by the middle.
    You want your hand where it’s thicker and the two pieces connect. Do not hold it higher, as that’s how mic stands tend to fall apart.
  • Make sure to move the mic stand behind you.
    Don’t leave it in front of you as that creates a psychological barrier with the audience
  • The microphone should be at a forty-five-degree angle to you. Don’t put it directly below your chin on a ninety-degree angle or horizontally on a hundred-eighty-degree angle.
  • Make sure you hear yourself amplified loud, but not so loud that it hurts the audience’s ears.
  • Move mic closer when whispering, pull mic all the way away when screaming.
  • Don’t cup the top of the microphone like a rapper, it will create bad vocal distortion.
  • Don’t play with the wire at the bottom of the microphone, bad things will happen.
  • Don’t nod too much, makes you seem nervous.
  • Don’t play with the mic cord, it’s distracting and makes you seem nervous.
  • Talk slower than you think you should
  • If you’re doing crowd work to someone specific, look at them. Otherwise:
  • You should look 2/3rds of the way into the audience. So if the venue goes 10 rows back, look into the eyes of the people in the 7th row.
  • Don’t look all the way to the left or all the way to the right of the audience, as this makes the people on the other end feel left out. Only look 2/3rds of the way to the left or right. So if the room is 20 seats wide, ignore the last 4 seats in each direction.
  • If you’ve taken the mic out of the mic stand, put it back in as you’re starting your last joke.
  • Don’t wait after saying, “thank you, good night,” to turn around, find the mic stand and start putting it back in as the emcee is approaching the stage. This looks awkward.
  • If you’ve forgotten to put the mic back in the mic stand, just hand the microphone to the host and let them reset the mic stand.
  • Smile and take in your applause. Wait in the center of the stage until the emcee has returned and shaken your hand. Then leave. Don’t run off stage until the emcee is on stage.

What To Do If I Get Heckled?

You’re performing your prepared jokes, when all of a sudden, someone in the audience yells something out. What do you?!? Oh, and you have one second to decide, no pressure!

First, make sure the comment isn’t just someone muttering in the front row that nobody else heard but you, as you can often ignore such minor interruptions.

Next, repeat what they said into the microphone. This gives your brain an extra second or two to assess the situation and makes sure everyone in the audience heard what was said, which increases the odds that your response will get a big room laugh.

Next, quickly figure out what kind of “audience member yelling things out” interruption it is you’re dealing with, then respond accordingly.

  1. Someone responds to your jokes by saying something out loud that they think is helpful to the joke (but almost always isn’t)
    Acknowledge their suggestion and either riff off of it, say something witty or show how it’s unfunny and sarcastically thank them
  2. Someone doesn’t realize your statement or question was rhetorical and that they weren’t supposed to actually answer it
    This is similar to #1. After you acknowledge the comment, start taking shorter pauses than usual between setup lines so they don’t jump in again. Some audiences are more A.D.D. than others and can’t handle any silence, especially if it’s right after a fake question.
  3. Someone says something along the lines of “Jesus Christ” or “Oh God” when you do an edgier joke
    You can either smile and laugh extra without really addressing it. Or you can say something along the lines of “it’s gonna get worse.” Or admit  “You’re right, that’s a rough one” and then make your next joke even edgier. Showing the audience you understand you’re crossing the line, and then crossing it even more can cause a bigger laugh because going further after apologizing isn’t expected.
  4. Someone is drunk and just yelling out sounds or words that don’t make any sense
    Admit to being genuinely confused about the sound, maybe even mimic the sound, but don’t give them time to respond. If they do respond, it’s usually so nonsensical you can just laugh or stare at them and then move on without another response. You can always make a comment about them needing another drink too. The key here is to get back to your material ASAP. The audience tends to tolerate these kinds of heckles less than any other, so you can ignore it after the first time and talk over them.
  5. Someone yells out, “You suck”, “I’m funnier than you”, etc.
    This is what most people think of when you mention hecklers. These are also the least common ones. In this case, it matters if the rest of the audience has been laughing and is with you, or if they’ve all turned on you. Assuming the rest of the audience likes you, try to agree with the heckler while one-upping them. Don’t resort to insulting them unless they’ve yelled out more than once.
  • Don’t get too mean, too quick
    If you acknowledge the situation and respond with something that isn’t too mean the first time, they’ll usually stop. A lot of times the person (and rest of the audience) thinks they’re just being helpful (situations #1 and #2 above) so they don’t understand why you went from likeable to jerk.

    If you don’t have a witty in-the-moment response something like “Thank you for your opinion sir, I can take it from here” or “Ok, no more alcohol for that one” usually works for the first interruption.

    Don’t get mean, call the audience member names or tell them to shut up until they interrupt for a third time. And make sure the rest of the audience is against them at that point.
  • Ignoring the problem makes it worse
    If you ignore the first comment, then they’ll almost certainly say something else. Plus the audience starts wondering why you haven’t responded to the comment and while they’re thinking about that, they stop listening to you and your next joke.

    If you respond to the interruption and the audience member says something again, try to not respond directly. Stare at them for a second or two and then say “annnnnd back to me” or just a “that’s nice.”
  • If the audience member or audience in general has already been chatty before you
    Some audiences are just talkative and want you to talk and interact with them instead of just listening to you do material. This isn’t really “heckling,” this is crowd work, even if you’re not the one who decided to start it. When you’re trying to work on new material having to spend time talking to the audience can get annoying but you just gotta go with it. It’s also important to make it seem like the interruptions are “fun” and don’t bother you.
  • If the comedians before you were doing so much crowd work that the audience thinks it’s supposed to be a back-and-forth
    Sometimes the comeidans before you talk to the crowd so much, the audience starts chatting with all performers, even those who just want to do material. In such an instance, you want to be extra nice when responding, as this is how they were trained and will be confused if you verbally attack them.
  • Use the improv rule of “yes and”
    Agree with whatever the audience member says and then add some additional information. This usually works because if you seem defensive, you’ve lost. Even something like, “You suck!” can be turned into “Yes, I do suck. And you can’t afford me. Why are you propositioning me anyway?”

Heckling is just like with the rest of stand-up, you best learn by doing it. It still helps to read, ask questions and be prepared, but you need the actual game reps.

Five Ways To Crush Stage Fright Like a Comedy Superstar