Author: NYC Comedy Class

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Producing Your Own Show: Choosing The Comedians

Producing a show is a proven way to get extended stage time before you’re “passed” at a club or booking consistent road work. When you produce your own show you need to be able to manage four equally important parts: the venue, the comics (this post), the audience and running the actual show. This post focuses on the comics.

Congratulations! You’re doing a show at a specific venue on a specific date and time. But unless you’re years and years in, it’s very hard to have a great show without other comedians. Even the most famous comics work with one or two opening acts – often called a feature and an MC. Here’s what to keep in mind when booking comics:

What show structure do you plan on doing? How many comedians do you want on your show?

Do you want to have a standard road show of “MC – Feature – Headliner”? Or do you want to have “showcase” with 5 or 6 comics doing 12-15 minutes each? Or perhaps you want to do a speed comedy show where 12-15 comedians do 5 minutes each?

In New York City, where hundreds of amazing comedians live, we find it’s usually best to have 6-8 comics on your show. Having more comedians on the show leads to you establishing or maintaining more relationships, which if you’re a comedian who’s producing shows, is one of the reasons to start producing because most of the bookings you get will be through other comedians, and they’re more likely to help you if you’ve already helped them. (Just don’t expect them to help you.)

Who will be the host?

Everyone wants to be the headliner, but the MC can make or break the show. Get a high energy host you trust, or if you’re trying to build your MCing skills, do it yourself. But I don’t recommend running and hosting the show all at once – especially when just starting out.

How many minutes will your show run?

The ideal show runs 80-90 minutes. I find that once a show hits the 100 minute mark audiences start to get impatient and figure out if they can leave. Even if every performer is hysterical, there is only so much comedy one can watch before needing a break. But you don’t want to make the show too short: the audience may feel they “didn’t get their money’s worth” and the wait staff might not have enough time to sell drinks.

Which Comedians Do You Want?

Selecting comedians can be very difficult and highly politicized. Some key criteria to consider:

  • Do they have TV credits? Right or wrong, TV credits usually add legitimacy to a show and make it easier to convince the audience to show up.
  • Are they funny? This is pretty important but sometimes overlooked or purposefully ignored. Hopefully all your performers are hysterical but sometimes the other criteria in this list may override the “funny” factor.
  • Are they your friend? If you’re friends with someone, you might need or want to put them on the show instead of someone who’s funnier but who you don’t know.
  • Do they run their own show (or have a lot of connections)? The best way to get onto another show is to give that producer stage time at your show. This doesn’t mean they’ll put you on their show, but it certainly increases the chances.
  • Are they “normal”? Normal is a relative term in comedy. But you generally want to avoid hilarious performers who are unreliable, tend to show up late and/or create problems with the wait staff, other comedians and audience.
  • What kind of audience are you expecting? If your audience is super young, perhaps a younger comedian will go over better than someone in their 70s.
  • Can you afford them? The same comic has different rates depending on the night and the show. Some will work for free. Other comics will do free spots on weeknights but not on Fridays and Saturdays. “Big names” can cost thousands of dollars per appearance but appear for free if your proceeds are going to a charity. Figure out how much money you can spend on comics before asking them to be on your show.

Are the comics you want available on the date of your show?

You’ve figured out who you want on the show, what you’re paying them and how much time they’re doing, but the comic might already be booked! Do you have an alternate plan, or are you going to change the date just to accommodate one comedian? Most comics that work at comedy clubs set up their gigs (“give their avails”) right before the start of a week or of a month. I recommend giving comics at least two weeks notice if you’re going to book them. Four to six weeks is better.

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Producing Your Own Show: The Venue

Producing a show is a proven way to get extended stage time before you’re “passed” at a club or booking consistent road work. When you produce your own show you need to be able to manage four equally important parts: the venue (this post), the comics, the audience and running the actual show. This post focuses on the venue.

When producing, the venue is the first step. If you don’t have a venue, with a date and time, you can’t do the rest of the work. There’s usually three main types of venues:

A Comedy Club or Blackbox Theater

Most comedy clubs have off-peak nights or smaller, secondary rooms where an outside producer (that’s you!) can “rent” the space to produce a show.

Financials: Revenue comes from how much tickets are sold for and the two drink minimum. Certain venues let you keep all of the ticket sales. Other clubs charge a room rental fee. Others take a percentage of your ticket sales. Sometimes it’s a rental fee plus a percentage of ticket sales. However, nearly all clubs keep all the drink money as the business model of a comedy club is mostly focused on selling drinks.

Pros: You get to perform at a comedy club and have a video of it. When booking better comedians, it’s easier to get them to perform at “The Comedy Club” than at “Moe’s Diner.”

Cons: Until the owner or manager gets to know you, or until you have a consistent reputation for drawing a good-sized crowd, most clubs will not give you a prime-time slot (Fridays and Saturdays between 7 and 10pm), which makes it harder to sell tickets. Clubs are also less likely to give you multiple shots at building up a larger audience. For example, if your first show has 6 audience members, you likely won’t be allowed to produce another show at the same club for a long while.

A Bar or Restaurant

Many bars have slow nights (Sunday to Thursday) and/or slow hours (after the happy hour but before the party crowd) and would be happy to get someone else to bring people into the bar or keep their existing customers amused and drinking. Ideally, you would be in a private room of a bar, so only people that want to watch the show will go back there.

Financials: Most bar shows are free. This is because some city/states require a cabaret license for live ticketed performances. It’s also because bars don’t want to turn away customers that don’t care about the comedy. However, you can try to negotiate a cut of the drink sales or at least get free drinks for comedians.

Pros: It’s easier to have a weekly show while slowly growing the show’s following. There are times when the bar is completely empty and many mangers would prefer 3 patrons to no patrons.

Cons: Bars can get loud. Not everyone that’s at the bar is there for the comedy show, and unless you’re renting out the whole bar, they’re paying customers too so you can’t tell them to shut up. Also, if you’re trying to make money on charging at the door, this might be harder as bars won’t want to turn away other patrons.

Conference Rooms, Hotels, etc

Description: Any room with chairs can be turned into a comedy show. A hotel conference room, a library’s meeting room, a yoga studio, a laundromat, even your own basement.

Financials: There may be a room rental fee. Or the venue might just be happy to have people learning that it exists. Up to you if you want to charge a ticket fee or make it free.

Pros: You often have full control of how to run the event.

Cons: Lack of credibility. It’s harder to convince audience members and comedians to come to “12 Dark Alley Street” than to “The Comedy Club” or “Moe’s Bar and Grill.”

If not at a comedy club or theater, keep these additional questions in mind:

  • Will you need your own mic, amp and/or mic stand or does the venue have one?
  • Is there a stage? If not, will you bring one or just do it on the floor?
  • What is the stage lighting situation? Do other lights in that room turn off?
  • Is the venue easily accessible by car and/or public transit? Is parking plentiful?

-> Next Up -> Choosing The Comedians

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Types of Stand-Up Comedy Spots

Every stand-up show has multiple performers. Even the most popular stand-ups that play 25,000 seat arenas almost always have at least one comedian perform before them to warm up the crowd. But some spots are more prestigious (and higher paying) than others.

Here’s the most common types of spots, split into the two most common types of shows:

Showcase Show Spots:

In NYC and LA, most shows are called “showcase shows” where you have anywhere between 5 and 15 comedians each doing shorter sets.

Emcee: Your host for the night, who usually does a mix of crowd work and material to warm up the crowd for 10-15 minutes at the start of a show, and then comes on-stage between each act to introduce the next comedian. The MC keeps the show running on schedule by timing every comedian and letting them know when to wrap up. Once the show is off and running, the emcee usually keeps the show moving without making more jokes between comedians, unless a comic does poorly, then the emcee will do a short joke to bring the audience back. The host also makes all end-of-show announcements.

Opening: The first comic that the emcee introduces. This is also called “the bullet spot.” The opener continues to warm up the crowd. Note: There are certain jokes that do great later in a show but will do terribly if you’re hosting or opening.

Guest Spot: A spot in the middle of the show that’s usually between 5 and 10 minutes long that is unpaid. “Guest spot” is a fancy way of saying “unpaid spot.”

Paid Spot: A spot on the show that is paid. Usually between 10 and 15 minutes. If you’re unsure whether your spot is a guest or paid spot, that usually means it’s a guest spot.

Check Spot: Considered the hardest spot. This is towards the end of the show when all the tables in the crowd are given their checks to pay. Most people momentarily stop paying attention to the show and examine the bill, get out their wallet, and figure out who owes how much. Some talking occurs. And since not everyone is able to receives their check at the same time, constant talking is heard throughout the check spot. Making it even harder to pull focus.

Closing: A “closer” or “final comedian” or closing spot is different than a headliner spot in that it’s shorter. Because the crowd has seen more comedians by this point, the final comedian will usually do between 10 and 20 minutes. Ideally this comedian is the strongest on the show.

Standard Show Spots:

In most other areas of the country, you get a “standard” comedy show with 3 comedians.

Emcee: Same job as for a showcase show, but easier in that they only have to remember the names of a couple of comedians. Sometimes in the “standard show” the MC will do 10-15 minutes up front and then another 5 minutes before the headliner in order to give audiences a chance to order more drinks or use the bathroom, etc.

Feature: Usually does 20-30 minutes after the MC.

Headliner: At major comedy clubs and theaters, this person’s name is the reason you decided to come. Or if not, they are a seasoned professional who knows how to get consistent laughs. At this point, about 40 minutes into the show, the crowd is nice and liquored up, and ready to rock. The headliner brings the show home for 40 to 60 minutes.

Occasionally at a standard show, there will also be a guest spot doing 5-7 minutes before the feature. Other times, it will just be a host and then the headliner. The main thing this affects is how much time everyone is doing.

Also usually during a standard show, the headliner gets checks dropped on them during the middle of their set.

Related: 5 Types of Beginner Comedy Shows

Related: How To Emcee A Stand-Up Comedy Show

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How To Do A Check Spot

If you’re a newer comedian (or sometimes just new to a specific comedy club) and trying to get on regular shows (especially in NYC), you’ll likely end up starting with check spots.

A check spot is the place on the show (usually second or third to last) where a comedian is performing while the wait staff gives the audience their bills/checks, runs credit cards and brings the audience their change. Aka it’s the hardest spot of the show because the audience is distracted by math, waiters talking and they just saw how much their drinks have set them back, so you better be extra funny.

So how do you increase your odds of doing well during check spots* when it’s the hardest spot on the show and you’re most likely the least experienced comedian on the line up?!

  1. Start with material that gets a quick laugh.
    In the best cast scenario, you’ll get to perform for a minute or two before the staff drops checks. In this case, do your best quick jokes first, to improve the odds people will continue listening to you.
    In the toughest scenario, all checks get dropped before the host even introduces you, at which point most people don’t even bother clapping when the host says your name.
  2. Once it’s clear most people have stopped listening, acknowledge the checks are being dropped, ask for a round of applause for the wait staff. Applause makes people pay attention again and even if they don’t, you’re trying to “run out the clock” when the chaos is at its highest and not “waste” jokes during the height of barely anyone listening.
  3. Have a joke about the situation. Say something funny about the checks. But don’t make jokes about the drinks being too expensive. Skip this if the specific club has a policy to not mention checks being dropped at all. (This isn’t usually the case, but if it is, be respectful of it.)
  4. Be ready to jump out of a bit early. If someone says something so loud that you have to acknowledge it or it’s a longer joke and people weren’t paying attention at the beginning and that information is needed for the end, just change topics!
  5. Stay present. The more you’re open to improvising during a check spot, the better it’ll go. Talk to a table up front if it makes sense. (But remember to repeat everything they say into the microphone so everyone else can hear it!) You want the audience to see that you’re present and in the room, or else they’ll ignore you and start checking their email.
  6. Don’t get mad at the audience for paying their bill.
    Make jokes, and if some table is taking forever, tease them, but never yell at them to shut up or seem actually mad. At practically any other point of a comedy show, the audience is either laughing, listening or quickly responding to your question. If random talking breaks out instead, you want to control the situation. But during checks, there’s gonna be some talking, and if it’s only a murmur, you can ignore it.
  7. Try to do shorter bits.
    Even in the best case scenario, people will look at their check for thirty seconds, pay the bill and go back to paying attention to the show. If you have a five-minute bit that requires hearing the first minute for the next four to be funny, don’t do it during checks.
  8. Focus in on the people that are laughing (or at least paying attention). Once a few people start laughing, other people tend to stop talking and focus because they think they’re missing something.
  9. Be aware of staggered checks, and play to people who didn’t get their checks yet, then switch.
    If the right side of the room is getting checks first, talk and do material to the left side, then once you see the waiter going to the left side, start talking to the right side, who, ideally, have finished looking at checks by now. This advice only works when there aren’t five waiters who all drop at the exact same time. In which case, good luck!
  10. Save a quick, strong joke for the end.
    While you may not feel great about your set, if you get off on a good laugh, the audience will remember you as funny. So save a good 20-40 second joke for after you get the light.
  11. Know that the first five minutes of a check drop tend to be the roughest.
    You can get no laughs for the first five minutes and still bring the audience back once people start paying attention again. The key is to not panic.
  12. Set your expectations low and have a short memory.
    The other comedians and staff (should) know that the odds are stacked against you during a check spot, so don’t compare the responses you get during checks with how other comedians have done on the show up to there or after.

*If you’re MCing or headlining and they drop checks on you, this advice isn’t as applicable because the audience already knows (and usually) likes you, so they pay better attention.

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Don’t Steal Jokes

Ironically, I stole this image from a Google image search
Ironically, we borrowed this photo from a Google image search

Imagine you’re waiting your turn to go up on a stand-up comedy show and suddenly you hear a bit that sounds really familiar. You’ve never seen this comic before but you know the next three punch lines. Hell you don’t just know ‘em, you wrote ‘em. “Hey, I’ve been doing that joke for weeks. What the hell?”

Many comedians fear having their material stolen. And while this happens occasionally, it is not as often as people may think.

The most ridiculous statements we’ve ever heard are: “I don’t do open mics because they steal my jokes” and “LA open mic comics go on youtube, watch NYC open mic comics and take their material.”

Both statements are excuses. The first is to excuse a comic’s laziness or lack of motivation to get on stage as much as possible. (Although open mics do become less useful after you’ve been on stage a few hundred times.) The second quote is an excuse usually said by someone who doesn’t have a good video of them performing to post. It’s much easier to say, “I’d post a video but I don’t want my material being stolen” instead of saying “I don’t have a video where the audience is laughing for five straight minutes, I need to get funnier.”

Which of course begs the question, why are you worried about your unfunny material being stolen? If you’re afraid of getting your jokes stolen, you should put ALL of your videos online. What could make for more convincing evidence that you did a bit first than the upload date?

If you often find your jokes are being “stolen” something else might actually be happening: You’re writing hacky material or are being too topical. There’s only so many ways to do a marijuana joke and every comedian and their mother has written a Kim Kardashian joke. Your Tiger Woods punch line about “eighteen holes” or “a hole in one” wasn’t stolen, it was just so obvious that five other comics thought of a very similar joke.

In Lisa Lampenelli’s book, she mentions how at the Comedy Central Roasts she’d have a pen with her to cross out the jokes on her set list that the other comedians had already done about the guest of honor. Did all those professionals steal each other’s jokes? No! There’s just only so many Tom Brady deflated balls punch lines one can think up.

So how do you solve this joke overlap? Make your material more personal. For example, very few comedians can do material about being an immigrant from Russia because it would be inauthentic and make no sense to their stage persona. So focus on your life and find the funny in it. Hint: It usually involves pain. As the saying goes, “comedy = pain + time.” So focus on your unique life situation and figure out how to get the audience to connect with it.

Should you still write pop culture jokes? Yes, because that’s still working on writing a joke, and if you end up writing for a late night TV show, you’ll need to be able to generate topical jokes daily. Just don’t be surprised when you hear three very similar jokes from comics you’ve never met.

Ok, let’s say your jokes are personal and they’re actually being stolen. In a messed up way, it’s an honor to get your jokes stolen, that means you’re getting funny! A comedian may have had your joke go into his subconscious and come out months later as a similar joke. Talk to them first and figure out who’s been doing it first. Comedians don’t want to be known as joke thieves because once they have that reputation, everyone avoids them and 95% of your gigs are through other comics.

Jimmy Fallon and Stephen Colbert deliver ten minutes of new jokes every night (sure they have a whole writing staff, but that’s not the point). So if you’re trying to be around the comedy business for a long time you’re going to need write hours and hours of good material. Having one bit stolen here or there won’t make a huge difference.

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Different Types of Comedy Audiences

You always wanna get big laughs from the audience. But “the audience” can vary drastically, even in the same place – and what one audience type responds to, another may not care for as much. Below is a list of audience types. Choose who you play to at your own peril.

audience_laughing

1) The Actual Audience

These are the people who have paid money and are buying drinks to watch the show. In NYC, there are a bunch of sub-types of actual audience. In an ideal world, you’ll learn how to adjust to all of them:

  • Times Square Tourists – usually from the Midwest or a foreign country and bought comedy tickets on the street as a spur of the moment activity. They tend to respond to safer jokes about subjects like family and relationships, especially bits that involve big character act outs and lots of movement. They are less likely to love political humor, word play and bits that require a lot of thinking.

  • Greater NYC locals (NJ, CT, etc) – in addition to the above topics, they are generally good with edgier material and some local references.

  • “In The Know Tourists” – did some online research and decided on a club or specific comedian to see, they are closer to a NYC local than a real tourist

  • “Comedy Nerds” – these are fans of comedy that listen to podcasts and comedy albums and can name more than the top five most famous comedians. They’ll give you more leeway but usually avoid “tourist clubs.”

  • College Crowd – doesn’t want to hear about your wife and kids issues for too long

  • High School Kids / Prom Shows – responds to jokes about your parents, dating and school , but might get tight about sexual material. Unless they’re the “cool kids” in school, in which case that’s probably all they’ll respond to.

  • Hip Locals – aka “below 14th st” – aka “alt scene audience” – are down for dark humor and obscure pop culture references, more accepting of rambling, long setups and less punchy material. Some overlap with comedy nerds.

  • Urban Rooms – a predominantly African American audience. Similar to hip locals but some material may work better/worse depending on what you look like.

  • Friends of newer comedians – sometimes hate comedy, or are skeptical about the show, but were dragged out by their friend who’s attempting comedy, tend to think they paid too much for cover and drinks and sometimes are under the mistaken impression they should only laugh at their friend’s jokes to make that friend look better at the expense of everyone else.

2) Club Bookers

Want you to get big, consistent laughs with any type of audience listed above. Also they want to make sure audience members don’t complain about your act. Some care about originality too, some less so.

3) Club Managers  

Their primary concern is if you’re already approved to be performing at their venue. And that nobody complains.

4) Club Owners

Does your name help get people in the door and sell drinks? Are you doing something unique that may pay off for them later down the line? Do you seem loyal – aka will them giving you stage time now, before you’re famous, ensure you keep dropping by their club later in your career?

5) TV Industry / Networks / Producers

Audience response matters less than whether you have a castable look and whether they find your material funny or think their network’s target demographics will relate to your material.

6) Talent Agents and Talent Managers

Do you have “talent” – whatever that means? Do they see you generating millions of dollars? What’s your look? Can you write for better looking people? Do you seem “not insane” and easy to work with?

7) Wait Staff

Are you funny and different? Do we want to watch your jokes night after night? Are you pleasant and not annoying off-stage?

8) Other Comedians

This is usually the toughest audience of all, but also the audience who will get you most of your work

  • Headliners – Are you funny enough and easy to hang out with for long car rides?

  • Next level comics – Do you run a show?

  • Same level comics – Are you funny and do you run a show?

  • Independent producers that are comedians – Do you run your own show and are you funny?

  • Newer comics – Are you funny and approachable?
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How To MC A Stand-Up Comedy Show

If you’re starting out in comedy and trying to get paid to perform as a stand-up comedian, the most likely way you’ll be able to break in will be as a host or emcee. This means you go up first on the show to a cold audience. It’s the hardest spot on the show.

But emceeing sharpens your comedy skills because you have to talk to the crowd. This makes you funnier on your feet, more comfortable handling hecklers and you’ll even sound more conversational. Which are all skills you should acquire before you can feature or headline.

Here’s our MCing tips based on our personal experiences and numerous conversations with other professional comedians.

  1. Come in with high energy. You want to get the audience’s energy as high as possible. Don’t come in sounding all depressed and woe is me. Even if that’s your “natural” stage presence, if you’re hosting, you gotta pep it up.

  2. Start by saying something along the lines of, “Hey everyone, we have a great show for you tonight.” Make sure you’re smiling and that you sound genuine.

  3. Within twenty seconds of starting, get the audience to clap, and then clap again. Say something like “Clap it up for yourselves” or  “Who’s happy it’s a Friday night?” – whatever gets them to make noise. Then, unless you get an amazing response, say “You can do better, let’s try that again.” It (subconsciously) communicates to the audience that you’re in total control.

  4. Go into crowd work. Start by asking some standard questions like “Where are you from?”, “What do you do for work”, “How long have you been dating?” etc. Even better, come up with more interesting questions (in advance) – especially ones that can transition into your existing material. This way even if the audience’s answer is lame, you can take it somewhere funny. Try to make jokes about their answers, or joke about the fact that their answers are boring. Don’t panic if some of your improvised joke attempts miss. The key here is high positive energy.

  5. Don’t talk to more than 3 tables in a row, or people will get bored and/or hate you.

  6. Do a couple of your jokes.

  7. Repeat steps 4 through 6 until they’re constantly laughing at your jokes, at which point no need to continue doing crowd work.

    No matter the response you’re getting, only do material for the final two to five minutes of your set. You want to get the audience used to the rhythm of jokes. Even if your material isn’t getting as big of laughs as the crowd work you just did, your job is to get the crowd ready for the next comedian to be able to just do their jokes.

  8. Alternately, you can open with a quick joke or two (not longer than a minute) and then go into crowd work. Or if the material is killing right away, you can skip crowd work altogether. The best is if you have crowd-work questions that will lead into your material. Example: “Anybody married in here? Oh yeah, how long? I’ve actually been married for twenty years, so I’m winning, for now.” (Then go into your actual marriage jokes.)

  9. After your last joke, give the ground rules and get loud applause going for the next comic. Example: “We have an awesome show. Your waiters will be coming around with drinks. Please keep talking to a minimum. And let’s have fun. Are you ready for your next comedian?” DON’T ask “Who’s ready to get this show started?” or “Are you ready for your first comedian?” The show has already been in progress since you got up there and you are their first comedian.

  10. Make sure the comedian’s name is the last part of their introduction. You want to say “This next comedian has been on Comedy Central please put your hands together for John Doe.” Do not say “Your next comedian is John Doe, he’s been on Comedy Central.”

  11. Run the logistics. Make sure to get the proper pronunciation of each comedian’s name and their credits. Are you timing the performers and giving them the light or is someone else doing it? If it’s on you, make sure you have a stopwatch/phone to time them. And know where the red light is and how it turns on/off. If there’s no red light, tell comedians you’re lighting comedians with your phone. And ask comedians if they want a 1 or 2 minute light or what.

  12. When you come on stage between each comic, make sure to maintain a high level of energy to keep the audience in their seats and excited about the next comic. First say, “How about another round of applause for [previous comic’s name].” Then either go into a joke or two, or just introduce the next comedian. If there are more than 3 comedians on the show, I don’t recommend doing time between the first and second comedian, so that the audience doesn’t think you’ll be slowing down the show after each performer.

    BONUS: If you can come up with a quick one or two line joke based on the previous act’s closing bit, that’s a great way to keep the show feeling connected and as one. Example: If the last comic said something like “Then I passed out in an alley, and woke up without a wallet,” you can come up there and say “So I was in an alley last night, going through Joe’s wallet…”

  13. Most important, the emcee has to be a person.You can’t talk at people, you have to talk to them. (This applies to regular stand-up spots as well, but especially if you’re the host.) If you don’t get many laughs as a host, but your energy is positive and you’re smiling the whole time, the audience is relaxed and engaged and the first comedian does well, you did your job (even if you don’t feel great about it).
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5 Types Of Beginner Comedy Shows

Are you a new comedian trying to figure out how to get more stage time in New York City? Here are the five main ways most comedians start performing more regularly.

Bringer shows

What is it: In order to perform, you as the new comedian have to bring X number of people (between 2 and 15 at most places) who are willing to pay a cover charge and two drinks to watch (usually between 10 to 15) different comedians do shorter sets.

Pros: You get a real live audience. And you meet lots of different comedians, including (usually) some professionals, which can be good for networking. And since part of the audience knows you, they’re more likely to laugh at your jokes, which may help the people who don’t know you to start laughing as well, that whole laughter is contagious thing. People that work at the comedy club might notice you and you end up performing on regular shows without having to bring anyone.

Cons: Unless you’re super popular, you can run out of people to invite to shows really quick, the audience can be too supportive to the point that you don’t learn what’s truly funny, and you end up stressing about all your people showing up instead of concentrating on your act. You also have very little control over the quality of the other comedians. Some might be great, others might be more questionable.

Barking

What is it: You stand outside of the comedy club or bar, usually on a busy foot traffic corner, trying to hand out fliers to passerbys while convincing them they have nothing better to do right now than to come watch a stand-up comedy show. You usually stand outside and “bark” for 1-3 hours in exchange for 5-10 minutes of stage time.

Pros: You don’t have to stress about bringing friends. Most clubs will pay you a couple of bucks for each person you successfully convince to come to the show – so you’re technically getting paid to do comedy! Also, the audience doesn’t know you, so the laughter can be trusted. And you practice cold-selling and rejection, which are useful life skills.

Cons: You have to stand outside for 2-3 hours – this can be brutal especially in NYC winters. You get rejected almost all of the time. And if the comedy club has more than one show that night, you’re outside for almost the entire time except for when you perform. Meaning you can’t watch and learn from other comedians performing.

Open Mics

What is it: You pay $5 for five minutes of stage time. (Sometimes it’s totally free, other times it’s “buy a drink”.) Actual open-mic stage time ranges from 3 minutes to 8 minutes depending on the venue.

Pros: Anyone can get stage time. If you plan out your evening, you can do 2-3 mics a night nearly every night (in NYC at least). You often make your best comedy friends at open mics because they are also starting out.

Cons: Anyone can get stage time. You know those comedians that weren’t funny at the bringer show? Well, they’re better than many of the people at the open mics who are as likely to rant without purpose as they are to have punchlines. Also, in New York, the only people that come to watch open mics are other comedians. And they barely pay attention and just think about their set instead. This is not very helpful when you’re trying to learn what a real audience will find funny.

Comedy Class

What is it: You pay to sign up for a comedy class with other aspiring comedians. An instructor explains the basic comedy techniques and then gives you writing prompts and then feedback on your joke ideas and performance. (Related: How to choose a comedy class.)

Pros: You have weekly deadlines and structure to keep you accountable. You interact with the same students over the course of the class and build camaraderie. It feels safer and more controlled than a random open mic.

Cons: A comedy class is more expensive than doing a random open mic. Eventually, you’ll most likely have to write jokes on your own. While it’s a great learning environment, if this is the only type of comedy you practice – you might not build the polish and confidence to handle any crowd.

Run Your Own Show

What is it: You get a local bar with a back room or a comedy club on a slow night to let you run your own show. This can be once a month, weekly or a one-off.

Pros: You’re in charge of everything! Depending on the venue this might even mean bringing your own lights and sound. You book the Emcee/host. You book all the comedians that can perform. You decide who gets paid how much. You decide how long every comedian does, including yourself. Sometimes you can book other comedians who run their own shows and they’ll put you on their show in exchange, thereby increasing your stage time.

Cons: You’re in charge of everything! You’re in charge of the marketing and getting audience to show up. If a comedian cancels at the last second for another gig, you’re in charge of finding their replacement.

Conclusion

If you’re serious about improving as a comedian and becoming a paid, working professional, you should be getting on stage as much as possible. We would recommend AT LEAST five nights per week. Aka treat it like a job before it becomes a job. If this is your goal, you should be doing a combination of all five types of shows above.

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What To Do When Nobody Laughs

Whether it’s your first time ever on a comedy stage or you’re a stand-up veteran, there’s gonna be an occasional punchline or entire set where the audience barely laughs, doesn’t laugh at all – or it at least feels like they’re not laughing.

So what should you do when the audience doesn’t laugh – besides die a little on the inside? Welcome to the art of bombing gracefully!

DOs:

1. Pause longer.
Keep your face engaged in the joke, but don’t talk. Give the audience an extra second or two to get the joke.

You should only do this if you’ve done the joke dozens of times before and are pretty certain it almost always gets a laugh. if it’s a drunken late-night show, or a very tourist/foreign crowd, this may be enough to get the laugh back. This is easier said than done and requires practice because not talking for one second when nobody is laughing will feel like ten minutes.

2. Admit that a joke missed.
A save line like “Cool I’m never saying that one again,” or “You’re right, that wasn’t funny,” will often get the audience to laugh and let you move on to your next joke gracefully.  

Caution – only do this once. An audience does not want to hear ten versions of “that didn’t work either, huh.”

3. Shift topics.
If an audience doesn’t laugh at a few jokes in a row that are all on the same theme, and you want the rest of the set to go well, be ready to change gears. If you did five jokes in a row about “dating is hard” and they’re not feeling it, try talking about your childhood instead or a completely unrelated topic. For whatever reason, certain audiences will not wanna hear certain topics. Have more material in your head than time you’re alotted on stage so you can shift gears as needed.

4. Shift to crowd work.
If you keep changing topics and still get nothing, perhaps the audience doesn’t want to hear about you. So make it about them for a minute or two. Then slowly bring it back to you.

5. Do your best to close strong.
No matter how awkward most of the set goes, as long as you’re able to close with a few big laughs, people will mostly only remember that. So save your best, most consistent joke for last, that way you’ll keep your confidence even when other material isn’t hitting as hard as you’d like.

DONTs:

1. Don’t get mad at the audience.
It’s not their fault they’re not laughing. (I mean, it is, but it’s also not.) Save the “I hate them” until you’re off stage. Your goal is to amuse them, so keep the internal negativity to a minimum.

2. Don’t have a panic attack.
Even during the best of sets, a punchline or two can miss and the only person who’ll really notice is you. If you keep talking without dwelling on a line or two, you can still have a great set. Even if you have a slow minute or two, as long as you keep talking and smiling without hyperventilating, the odds are you’ll still land your set successfully.

3. Don’t speed up and start talking faster.
Talking super fast is a sign of nervousness and will subconsciously dig a deeper hole with the audience.

4. Don’t keep doing the same joke the same way.
If a joke doesn’t work with a few different audiences, it’s time to cut or rework the joke. The larger an audience is, the more useful their response. It’s a lot harder to get 3 people to laugh (especially if they’re comics) than it is to get 30 or 300 people to laugh. So the better the crowd, the more you should trust them not laughing at a specific line.

Wanna try stand-up comedy yourself? Take our NYC Comedy Class or book a private one-on-one comedy coaching session (in person or via Zoom)

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Pitching A Tech Startup – Best Practices

The most fun I’ve had doing live comedy in years has been as a judge on “Snark Tank” – a show where tech entrepreneurs pitch their new products to be questioned by investors and roasted by stand-up comedians.

But as a comedian, it’s painful when the tech startup founders present their ideas.

These innovators often have great ideas that could change the world, but they can’t explain, let alone sell their products. And so they fall flat before we can have fun roasting the idea.

If you’re ever doing a tech pitch – whether it’s to be roasted by us, or to raise actual money from actual venture capitalists, here are some basic public speaking and presentation concepts to apply – lest your pitch die.

1. Give It Proper Structure!


The order of your presentation matters. 
A lot.

I don’t care about your qualifications until I understand and like your idea.

Here’s how I suggest you structure your pitch:

1. Tell me what the problem is

Pick one of the following:

a) Give a quick statement of fact. Make sure it’s something most people wouldn’t instantly disagree with.

For example: Most men want to dress well but don’t want to spend the time learning how.

b) Do a “quick show of hands, who here (insert something most people will raise their hands for that’s related to your product)”

For example: “Fellas in the room, quick show of hands, who here would change their clothes if it was guaranteed to make you look better and get compliments, without you having to learn anything about fashion?” (most hands will go up!)

c) Tell a QUICK, COMPELLING story.
The story can be personal if it applies to the product you’re pitching.

For example: “I didn’t have a girlfriend until I turned thirty. Then my fashionable friend gave me a makeover, and I’ve been unstoppable ever since. And I thought, is there a way to automate his fashion knowledge to the masses of misdressed men?”

2. Tell me what the hell your idea is and how it will solve the problem you just described.

Explain your idea to me like I’m a fifth grader. 
Not because I’m dumb. But because I want to get excited about the idea first before my analytical brain starts processing it. Also, save the tech mumbo jumbo for the Q&A. Just get me to understand the idea.

For example: “My app takes a few photos of you, asks you some personality and budget questions, then displays killer outfits that will actually look good on you. And it displays the clothing on a photo of you.”

3. Give me details and screen shots

Now that I’m excited about your idea, I want to see and learn more! Plus this establishes you’ve actually done some work and haven’t spent all your seed money on foosball tables.

For example: “Here’s some screenshots of the questions. And here’s the output. And when you adjust the budget, the clothing changes. And we can keep suggesting outfits forever. We also train the data one what you’ve previously liked, we have something like a Netflix recommendation system but for clothing.”

4. Briefly mention the market size and competitors

Personally this one is optional and I would skip it. Unless you’re pitching in an area nobody has heard of, we’ll assume it’s a large market and people want it. Don’t waste your time or our attention on details. You can also just throw this fact into a sentence without having a whole slide on it.

For example: “Men’s clothing is a ten billion dollar industry.”

5. Tell me why you and your team are the right people to make it happen.

Keep this as brief as possible. And make it interesting. I don’t really care to hear your whole resume.

For example: I’ve built and sold two previous apps for seven-figures a pop. And my co-founder was voted GQ’s most fashionable lawyer.”

6. Ideally wrap it up with something cool that ties into your opening story.

Everyone loves a good story. If you can tie up something from the start of your presentation it’ll feel like a strong ending.

For example, “And I’m happy to report, that although we’ve only been in beta for six months, we’ve had our first user that upgraded their wardrobe report getting engaged. Automate your wardrobe, find your wife.”

7. End by saying, “Thank you. Any questions?”

Make it clear that you’re done. Instead of mumbling and meandering until someone has to interrupt you.

2. The Pitch Deck

  • Everyone hates a long, boring pitch deck with lots of text. Yet for some reason, almost everyone creates a long boring pitch deck with lots of text.
  • Have 5 words per slide max. 2 words is better. Just give me a heading and a related picture and then talk.
  • Don’t ever read a slide.
    Type out what you should say for each slide into the notes and memorize it. But don’t put it on the screen for everyone to see. Otherwise, people read the screen instead of listening to you.

3. Presentation

  • Sound excited about your idea. If you’re bored by it, why should we care?

  • Memorize but don’t read it like a robot. Know your product and how to explain it but just talk like a person. You don’t have to get the words written perfectly. Also deliver your pitch like we’re two buddies at a bar, not investors in a big, formal boardroom. Do this even if you’re presenting in a formal boardroom!
  • Follow proper mic technique – learn more about that here.

  • Time out your presentation. Even if you’re allowed five minutes, three minutes is better. If people are excited about the idea, they’ll ask follow-up questions.

Bonus: Specific tips for presenting on Snark Tank

  • Don’t respond to each roast point.
    Only reply if one of us asks a legit question, or if you’re sure you have a funny or insightful response. Otherwise, let the judges get their jokes in and be a good, smiling-sport about it.

  • Don’t take it personally. Our job is to get the audience laughing. Sometimes that might come at your expense. Welcome to the arena 🙂


Want private coaching to properly prep your tech pitch? Contact us.